Swiss Watch by JCK

Carl F. Bucherer has introduced its 2014 novelties in the United States at the Swiss Watch by JCK trade show in Las Vegas, Nevada, from May 30th to June 1st.

As part of the largest national tradeshow week of the year for watches, it attracted approximately 22,000 visitors from all over the United States. It offered an opportunity for the media and retailers to experience the timepieces firsthand as well as continue to learn about the rich history of Swiss craftsmanship and technological innovations from Carl F. Bucherer.

The collections being showcased at Swiss Watch by JCK include the Pathos Diva, Patravi ScubaTec, Patravi EvoTec DayDate, Manero PowerReserve in rose gold, Manero AutoDate in rose gold and the Manero Tourbillon.

To celebrate the launch of the Pathos collection, the latest addition to the Carl F. Bucherer family, an entire room within the suite will be dedicated to the femininity of the new timepieces. Visitors will be welcomed in by the scent of fresh flowers, allowing them to touch and feel the Pathos models in the peaceful ambiance of a flowery garden.

Carl F. Bucherer’s presence within the United States continues to strengthen and spread nationally.  Retail stores from the East Coast, to the West Coast and to the Caribbean are seeing growing desire for the timepieces as awareness and understanding of Carl F. Bucherer’s outstanding craftsmanship, innovations and heritage becomes more known.