Carl F. Bucherer was delighted to welcome the Swiss Women's National Football Team to their recently opened factory in Lengnau, a nice diversion from the team’s intense preparations for their final qualifying match against Northern Ireland in the European Championship. This was an opportunity for the players and their support staff to become better acquainted with Carl F. Bucherer, the Swiss National Football Teams’ official timekeeper.
There was plenty of time for both sides to get to know one another during a tour that included interesting behind-the-scenes visits to the different departments, an introduction to the brand and its fascinating history, and a review of the watch collection. The visit highlights the close partnership that exists between Carl F. Bucherer and the Swiss Football Association (SFA).
Carl F. Bucherer's collaboration with the SFA is based on shared values such as attachment to their homeland, determination, ingenuity and perfect timing. The message chosen for this campaign, "A single second can change history", can be applied to the exquisite timepieces produced by this third-generation family business and to the Swiss women on the playing field.
"It was a great pleasure to host the Swiss Women's National Team here at Lengnau", commented Sascha Moeri, CEO of Carl F. Bucherer. "We are incredibly proud of the team's success and look forward to accompanying them on their journey in the years to come."